San Juan City: a leader in integrity and excellence in local governance; a safe, inclusive, progressive, sustainable, and resilient community of civic-minded and law-abiding citizens - as defenders of democracy inspired by its historical significance in the fight for freedom through efficient and transparent leadership - working towards a "Makabagong San Juan".


To provide quality and effective social services, pursue sustainable, inclusive and equitable economic growth, and promote ecological balance through a responsive, transparent, efficient, and technologically-advanced governance in partnership with an empowered people towards achieving the city of excellence.